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He's been dragged around ever since he stepped foot in London.
And Kanye West played the dutiful boyfriend yet again this morning as he took the backseat while girlfriend Kim Kardashian became the centre of attention at her perfume launch.
The reality TV star stepped out in an eye-popping red lace dress which showed off her curvaceous body.
The Keeping Up With The Kardashians star ensured all eyes were on her as the star showed off her figure in the scarlet frock.
And she even gave photographers and onlookers a glimpse of her famous derriere as she turned around to head into the store.
Kim also kept the outfit sleek and chic with her hair tied up into a long slick pony tail with a centre parting.
Kim finished her impeccable look off with some lace up heels and some intricate earrings.
And she also accessorised with her ever dutiful boyfriend, who let the TV star take centre stage during her promotional morning.
Kanye dressed to go incognito as he stepped out in an all black ensemble which consisted of a T-shirt, hoodie, jeans and trainers.
He even followed her out of the hotel as she approached fans on route to the shop.
The rapper jetted into the city just a day after Kim first flew in earlier in the week.
They've become inseparable since they started dating earlier this year and have been spotted at a number of events together while they continue to visit London.
Just last night they turned up to the Fifi awards, where she was up for a trophy for her own scent.
She may have lost out on the prize to Justin Bieber, but she was a winner in the fashion stakes as she walked on to the red carpet in a navy floorlength frock and opted for smoky eyes.
And Kanye was by her side once more as they walked along hand-in-hand.